To determine fair pricing on behalf of our customers.
We benefit from being able to sell services that help our customers determine the most fair pricing for each of their users.
Many of our customer's users benefit from being able to purchase products for lower prices.
The services we provide help enable sustainable revenue streams for our customers who in turn are able to continue providing critically important products and services to the world, such as news, entertainment, and more.
Highly important. We need to understand the non-PII characteristics of our customer's users to recommend a fair price.
Loss of customers and unfair pricing for many of our customer's users.
Yes. Every prospective customer has a unique set of characteristics. Ignoring this reality and offering static pricing across a wide range of users results in unfair pricing for most users.
We believe so.
No, not currently.
Every person using the internet does so with a requesting IP Address and device User Agent. We cannot achieve our purpose without at least processing an IP Address.
It varies by customer. Some of our customers intend to change their prices for new users only, others intend to change prices for all of their users.
As above. In some cases our customers have only used static prices for all users, in other cases, they have attempted personalized pricing.
We have never obtained data from a third party.
We started processing data in 2019. No changes have occurred since then that would affect expectations.
Yes, businesses of all kinds change prices based on the market conditions where they are operating. This is a well-established business practice that we are helping bring to internet-based businesses.
We intend to do all that we can to determine the most fair pricing possible—though the data processing described here remains very simple.
We believe our customers expect our personalized pricing by way of well-established precedent in older businesses like air travel and newer business like ride sharing..
Our customer's users will see pricing personalized to their individual characteristics.
No, they can change their requesting IP Address or User Agent at any time.
In terms of negative impact, negligible and negligible.
A very small minority of people may object, however, the majority of people will benefit from more fair pricing that aligns more closely with their individual characteristics.
Yes, we can maintain a list of IP Addresses and User Agents for which we provide "unknown" pricing recommendations to our customers.